App Economy

Mobile Marketing and Strategy by Josef Mayerhofer

Category: Allgemein

How to get players addicted

Spieler süchtig nach F2P

The nasty retention strategies in f2p games

»I’d use birthday money, I’d eat cheaper lunches, I’d ask my wife to pay for dinner so I’d have a spare $10-$20 to spend in the store. Which does mean, I guess, that I was thinking about it even away from the game.«

Team Fortress 2 addict Chris on Gamasutra: Chasing the Whale: Examining the ethics of free-to-play games 

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